By collecting the raw user needs and running a user driven innovation process Attention created a washing machine with a simple user interface and a refined design.

By collecting the raw user needs and running a user driven innovation process Attention created a washing machine with a simple user interface and a refined design.

The Anti Sleep Pilot predicts and prevents driver fatigue and is developed by a team of sleep scientists, designers, mathematicians and engineers

The Anti Sleep Pilot predicts and prevents driver fatigue and is developed by a team of sleep scientists, designers, mathematicians and engineers

The BT2050 is intelligent design that favours production.

The BT2050 is intelligent design that favours production.

The design team explored fashion items rather than medical devices for inspiration and challenged the traditional conception of disability aids.

The design team explored fashion items rather than medical devices for inspiration and challenged the traditional conception of disability aids.

Organic shapes and smooth, white surfaces signal purity and harmony and make the machine appear simple and natural in its element; the water.

Organic shapes and smooth, white surfaces signal purity and harmony and make the machine appear simple and natural in its element; the water.

The resulting concept design for Wave Star is a structure that is functional and makes the most of its environment.

The resulting concept design for Wave Star is a structure that is functional and makes the most of its environment.

The chance to play with form, light, space and sound while applying a child’s perspective inspired an imaginative and sustainable result.

The chance to play with form, light, space and sound while applying a child’s perspective inspired an imaginative and sustainable result.

Surfaces, shapes and sounds work together and form the system ELEMENTS, which has become a platform for adventure and growth for children worldwide.

Surfaces, shapes and sounds work together and form the system ELEMENTS, which has become a platform for adventure and growth for children worldwide.

The Wave Star addresses the urgent global warming crisis by harnessing wave energy to offer a pollution-free renewable energy source.

The Wave Star addresses the urgent global warming crisis by harnessing wave energy to offer a pollution-free renewable energy source.

No need for manuals just plug and play.

No need for manuals just plug and play.

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