The DigiFocus was awarded with The Danish People’s Design Prize for having improved everyday life.

The DigiFocus was awarded with The Danish People’s Design Prize for having improved everyday life.

The design team explored fashion items rather than medical devices for inspiration and challenged the traditional conception of disability aids.

The design team explored fashion items rather than medical devices for inspiration and challenged the traditional conception of disability aids.

The BT2050 is intelligent design that favours production.

The BT2050 is intelligent design that favours production.

Attentions creative team made an intelligent design with a striking silver disc and slightly angled, sloped lines that divert the eyes from the sides.

Attentions creative team made an intelligent design with a striking silver disc and slightly angled, sloped lines that divert the eyes from the sides.

The designers did not just dream up beautiful products for Børma, but began by focusing their creative process on creating the right strategy for the reintroduction of the Børma brand.

The designers did not just dream up beautiful products for Børma, but began by focusing their creative process on creating the right strategy for the reintroduction of the Børma brand.

Forming a clear visual identity.

Forming a clear visual identity.

A clean and elegant design matched with an excellent user experience granted Haier a strong position on a highly competitive market.

A clean and elegant design matched with an excellent user experience granted Haier a strong position on a highly competitive market.

By collecting the raw user needs and running a user driven innovation process Attention created a washing machine with a simple user interface and a refined design.

By collecting the raw user needs and running a user driven innovation process Attention created a washing machine with a simple user interface and a refined design.

The result is a timeless and user friendly design, which has become an icon for professionals and enthusiasts alike.

The result is a timeless and user friendly design, which has become an icon for professionals and enthusiasts alike.

Attention’s designers worked to unite TEDDY’s horsepower engine with a friendly, compact look.

Attention’s designers worked to unite TEDDY’s horsepower engine with a friendly, compact look.

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