What we were thinking is, what if we steered away from the bug, but focused on the light aspect of our logo and the two incredibly passionate inspirational words that make up our name. "Fire" & "fly" Fire inspires passion and fierceness, and fly evokes a sense of wanderlust, and freedom. I believe that those words are a part of our branding and actually speak to who we are. We just aren't currently communicating that well. Perhaps if fly was legible but took flight?
Danmarks førende boligblad om arkitektur og design
Many seem to think splatters are thoughtlessly tossed onto a design to make it a painted or inked style, but that's way too much of an oversimplification. The great amount of time spent on pieces like this are, ironically, largely focused on creating the effect that the designer spent no time at all. Making something come across as naturally occurring requires a lot of artificial effort. This "organic synthesis" requires a lot of intelligent design.
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