Stairs in your retail shop can be difficult, how do you get people upstairs? How do you merchandise upstairs vs. downstairs? We love what Converse on Newbury Street does here to drive traffic. Not only is the traction on their stairs the same as the bottom of their shoes, but their super cool customization center upstairs is a huge draw. #retail #design #signage
Mostly on the inside, but I need to put some effort on the outside, too.
Learn how to color amazing Zentangle with guest artist Jo Flaherty • enioken.com