LEARNING // Hvordan du bedst

The campaign and education concept, which was commissioned by Industry Environment Council BAR Handel had to inform about 200,000 store employees how to manage their products in a secure way. We delivered 22 short films in a single setup, where the scenography only contained the most necessary. The films were accompanied by instructional material on print with a clear and consistent visual identity.
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Digital catalogue with film and "do-it-yourself" instruction posters for the stores.

Digital catalogue with film and "do-it-yourself" instruction posters for the stores.

In all 22 film there are two young hosts (actor Jacob Fauerby and physiotherapist Trine Varming) providing advice on how to lift correctly. The studio is a neutral and bright design.

In all 22 film there are two young hosts (actor Jacob Fauerby and physiotherapist Trine Varming) providing advice on how to lift correctly. The studio is a neutral and bright design.

Leaflet introducing the campaign material.

Leaflet introducing the campaign material.

A general pictogram was designed to work as the logo with clear symbolism and humorous lightness.

A general pictogram was designed to work as the logo with clear symbolism and humorous lightness.

A piece of information graphics that clearly and simply illustrates better posture.

A piece of information graphics that clearly and simply illustrates better posture.

Instruktionsark

Instruktionsark

Instruktionsark

Instruktionsark

instruktionsark

instruktionsark

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