Design resources
Free resources, tips, how to's and must haves for building a strong brand. This board has information for both designers and business owners-
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Elevate your website with these 5 effects.
Elevate your website with these 5 effects! parallax effect: this effect creates a cool overlapping feel to the websites as if the sections of your site are layered on top of each other. Hover effect: adding a hover effect to a text, button or image gives a cool interactive experience and can make your website just a little more fun to visit. Video: We are in an era where we are obsessed with video. A stunning well produced video can capture your audience in a way not much else can Animation: Are you a master animator? Add it to your site, a fun animation to draw the eye can be engaging and add a very special element to a site and if it blends in with your brand perfectly ✨ chefs kiss ✨ Split scroll or grid layouts: Now this may be a little bit of a trend bit here at Drøm we are
A start-up's checklist to a strong visual identity I Branding for start-up's I Online Marketing
WHAT IS A VISUAL IDENTITY? A visual identity is one part of a bigger branding eco-system. A visual identity consists of visual cues (as you’ve probably guessed) designed to recognize and evoke certain emotions in the brands desired customer base. So what goes into developing a strong visual identity? Well, here is a list of the 4 most basic visual cues that every brand should nail in order to develop a strong visual identity. Read full post on website
Branding on a budget
I get it. Branding can be expensive. And ideally, it would be amazing to purchase a complete brand package with all the bells and whistles straight away HOWEVER as designers we know that that is not always possible, especially on a start-up salary. My advice to you as a start-up business owner is to save a reasonable amount of money to be able to effort a smaller band pack or intensive day with a designer. (I advise against going on fiver and paying $5 for a design but that’s for another time) The smaller brand pack or intensive day will typically give you a solid brand identity and maybe some strategy as well. This will be a great starting point for your business to start out on. Then later on when you get some feedback from clients you can go back and add to your brand design and w
How to optimize your SEO on Squarespace I Search engine optimization I Web design I
WHAT IS SEO AND WHY IS IT IMPORTANT? SEO stands for Search engine optimization and is the process of optimizing the quality and quantity of website traffics from search engines (like google). Customers trust search engines, and a top spot in search engine rankings signals to customers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. More traffic = a higher chance of converting sales.
SEO optimization I SEO on squarespace I Web design I squarespace website
WHAT IS SEO AND WHY IS IT IMPORTANT? SEO stands for Search engine optimization and is the process of optimizing the quality and quantity of website traffics from search engines (like google). Customers trust search engines, and a top spot in search engine rankings signals to customers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. More traffic = a higher chance of converting sales. So how do I fix the SEO for my Squarespace site? Well…here are the first basics.
Our favorite design podcasts | Podcast | Online Learning | Personal Growth
Favorite design podcasts of 2021 ❤️ Hitting the mark: Conversations with founders about their design and brand journey to become highly successful brands hosted by brand strategist Fabian Geyrhalter. 2. Off air: Katie Proctor shares insights and facilitates conversations about the inner workings of what it takes to become a successful designer. 3. C-E-OVER-IT: Carli Anna hosts a down-to-earth, “say it how it is” podcast for designers. She shares the good & the bad about running your own business for everyone who is sometimes just a little C-E-OVER-IT
Why your business isn’t growing | Brand design | Business growth | Business planning
One of the reasons you could be seeing your business going to a halt could be your branding. It’s not secrets that businesses evolve and change over time but if your brand isn’t following the same trend you’ll quickly see a disconnect and your growth will start to slow. Similarly if you’ve never had a strong brand to begin with. Many people DIY their branding in the beginning but it will only get you so far. Having a strong brand identity built on a solid strategy is vital to keep your business going up 📈 Are you experiencing a slow in your business growth? The it may be your branding. Let’s connect and have a talk about how we can make your business dreams come true. Enquire today! Link in bio ✨
4 key areas to nail for a strong visual identity | Visual identity design | Brand identity design |
A strong visual identity is key for brand recognition! These are the for key elements you want to focus on to nail your visual identity. A logo only a small part of a much larger system of visual cues that should represent your brand. Are you currently nailing your visual identity? 😃