“Start with the content. Sometimes designers and developers forget that this is why people come to your site to begin with. Craft it lovingly and serve it to your users with a minimum of distraction, like a well-plated dish; don’t just heap it all together like it’s a buffet. You worked hard on your content… celebrate it. ” - Aaron Gustafson
“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.” - Designing Web Usability by Jakob Nielsen
“Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.” - Jakob Nielsen
“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” - Don Norman
We need to build products that bring joy and excitement to people's lives
The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.
People give up if the item is not found where it's expected to be.
If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.
On the average web page, users have time to read at most 28% of the words during an average visit, 20% is more likely. - Nielsen Norman group.