Creative Campaigns
When creativity makes you turn around and look once more...
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LEGO Construction Site
Lego containers - To raise brand awareness of LEGO as construction toy, containers placed on real construction sites where transformed into giant LEGO bricks throughout the country. This event resulted in media coverage in more than 20 national newspapers and magazines, national television and radio. Awards: Epica Silver, Eurobest Silver, Cannes Lions Shortlist, Creative Circle Silver
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