Branding basics

Don't know where to start when creating a brand strategy? Our brand strategy framework will guide you through the process step by step.

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

Branding refers to the process of giving meaning to a specific company, product, service or individual by creating and shaping a brand in consumers’ minds. Linked below are the basics you need in order to build strong branding foundations.

This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.

Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I w

Scandinavia Standard's presentations from The Hive conference in Berlin, including branding your channels and the Business Model Canvas, as well as lessons learned.

Branding plays a pretty big role in how you present your business to your ideal audience and how they perceive it. Learn the 7 branding basics for a successful brand from our blog plus more tips and ideas on branding & design, corporate identity, personal branding, brand strategy & marketing, branding identity, branding for business, digital marketing, and brand board & brand kit creation here. You can also get our Ultimate Branding Kit with a free customizable elegant-themed brand kit.

In this article, we will cover:1. What is a brand? 2. What is branding? 3. What is an identity? 4. What is a logo? 5. What does a brand identity design agency do? 6. Benefits of hiring a brand identity design agency As a branding & design agency, the most common question we get asked is, "how much do you charge for a logo design?". A lot of entrepreneurs who come to us asking this question, often are misguided thinking that their logo or website design represents their entire brand. At which…

Branding,Graphic Design