French Connection

Discover the allure of French fashion and style with the French Connection collection. From chic dresses to trendy accessories, find your French-inspired look today.
French Connection UK and Their Infamous "FCUK Fashion" Campaign France, Fashion Campaign, Four Letter Words, Infamous, French Connection, Clothing Company, Initials, Branding, Marketing

French Connection UK and Their Infamous "FCUK Fashion" Campaign

Back in the mid 1990s, the UK based clothing company, French Connection caused a quite a stir in Britain when a keen eyed marketer noticed that the company’s initials bore a striking resemblance to a certain four letter word and suggested they begin using it in their advertising. The CEO of French Connection, Stephen Marks, thought this was a brilliant idea and [...]

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Stephanie Georgiou

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