IDF Share the Knowledge Tour

We started a 30,000 mile bike tour. We partnered with SAP/SAP University Alliances og engaged Max, our intrepid biker, to take on the daunting task pedal the whole way around the globe - one lonely mile at a time. We wired Max with lots of high-tech equipment to track his every move and even loaded him up with a full-size foldable canoe on a trailer so he could cross waterways.
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Max crossing one of the many waterways. He uses his foldable canoe which allows him to carry all his equipment including his bike and bike trailer

Max crossing one of the many waterways. He uses his foldable canoe which allows him to carry all his equipment including his bike and bike trailer

Max crossing one of the many waterways. He uses his foldable canoe which allows him to carry all his equipment including his bike and bike trailer

Max crossing one of the many waterways. He uses his foldable canoe which allows him to carry all his equipment including his bike and bike trailer

Photo from the pre-conference of the IDF Share The Knowledge Tour and subsequent kick-off event in Florida

Photo from the pre-conference of the IDF Share The Knowledge Tour and subsequent kick-off event in Florida

Max and the IDF Share The Knowledge Tour was greeted outsite the ATT University

Max and the IDF Share The Knowledge Tour was greeted outsite the ATT University

In the classroom holding a presentation about how the IDF is trying to lower the cost of education and what great design can do for humankind.

In the classroom holding a presentation about how the IDF is trying to lower the cost of education and what great design can do for humankind.

Max shaking hands with the President of SAP in North America at SAP Headquarters in Newton Square.

Max shaking hands with the President of SAP in North America at SAP Headquarters in Newton Square.

Max in conversation after one of his presentations at a University or tech company.

Max in conversation after one of his presentations at a University or tech company.

Max and the IDF Share The Knowledge Tour reaches Niagara Falls.

Max and the IDF Share The Knowledge Tour reaches Niagara Falls.

Max at the Canada-US border. Share the Knowledge Tour did the full round-trip of North America and of course also made several media stops in Canada.

Max at the Canada-US border. Share the Knowledge Tour did the full round-trip of North America and of course also made several media stops in Canada.

At many tour stops, the IDF PR team had notified local media and bike clubs of Max? arrival. As a result, in several cities across the US, Max was met by local bike clubs in the outskirts of a city and then escorted to the Share The Knowledge event at the local university or tech company.

At many tour stops, the IDF PR team had notified local media and bike clubs of Max? arrival. As a result, in several cities across the US, Max was met by local bike clubs in the outskirts of a city and then escorted to the Share The Knowledge event at the local university or tech company.

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