The 30 Most Instagrammed Shops In S.F.
Erica Tanov One of our favorite shops in the East Bay, Erica Tanov brings it when it comes to ethereal moments peppered around the shop. Plush pillows, delicate fabrics, and cozy, exquisite clothes to slip into make this store an Instagrammer's dream. Erica Tanov, 1827 4th Street (between Hearst and Virginia streets); 510-849-3331.