Marketing & Messaging

A collection of tips and simple strategies to make an impact with your brand messaging and marketing.
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Memorable Brand Messaging that Converts: the 5 ingredients
If you've ever watched an infomercial, you'll know that they have marketing down to a science. When looking at how they market small businesses and keeping an audience engaged, every infomercial uses these 5 key ingredients. Learn my Marketing Messaging Framework and how to activate these elements for your own memorable brand messaging on the blog.
Customizable template for Content Management and Content Repurposing
Do yourself and your business a favour and add this Notion template to your content marketing tool kit. Equipped with a VISUAL CONTENT CALENDAR, a CONTENT FUNNEL NAVIGATOR to move your audience towards buying, a CONTENT IDEA BANK and REPURPOSING TRACKER. It has everything you need to make marketing simple, strategic, and fun again! Master your marketing with this content management tool for entrepreneurs.
The Roadmap to Storytelling | Brand Story, Branding Strategy, Digital Marketing, Wealth Mindset
Unlock the power of brand storytelling with The Ultimate Branding Bundle. Our workbook helps you craft compelling narratives and build a memorable brand that resonates. Dive into storytelling techniques that captivate and convert. Start your branding journey now! brand building strategy, build a brand, brand formula, luxury branding, brand values, brand voice, brand visuals, brand vision, branding kit, ultimate branding bundle, brand workbook, branding for beginners, digital marketing for beginners, digital entrepreneur, branding your business, make money online, passive income, digital wealth era, rebranding process, branding guide
The Paradox of Novelty and Familiarity Small Businesses Need to Navigate
To build brand awareness and get noticed, your marketing needs to be novel. It needs to be unique from the status quo. But to build trust with your existing audience and to stay top of mind, your brand needs to be consistent and familiar. So how does a business be both novel and familiar at the same time? Read the blog to get the answers.
Your marketing problem is really a brand problem
There is a unique brand marketing paradox that small businesses are unaware of. To have your content marketing stand out and cut through the sea of sameness, your brand needs to be novel! But for your existing audience, your business benefits more from being familiar and consistent. Learn how to navigate the paradox for more sustainable success!
The Marketing Tip for Stronger Brand Messaging
So, you’re looking for more success with your small business and realize the best way to connect with future clients is through your brand messaging. But where do you begin? You're going to want to start with this mega marketing tip: my marketing messaging framework. It will be fun to do and leave you with a well-equipped brand messaging toolkit for all of your future marketing. Your brand messaging and positioning will give you confidence and you’ll finally trust in your marketing to bring in new business.
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Taylor Swift repurposes content and so can you!
Steal my content repurposing workflow. Make your content ideas reach more social media channels and potential clients by adopting this content repurposing strategy. Its made so much easier with the help of the Content Marketing Planner template for Notion.
The Simple 3-Step Digital Marketing Strategy to Increase Conversions
Small business marketing doesn't have to be complicated. In fact, it SHOULD be simple to yield the best results. The simpler you make things—from your brand identity to your brand messaging—the easier it is for your audience to recognize and remember you. In this blog, learn how to adopt a super simple content marketing strategy that will improve your conversions and increase sales for your small business.
Expedite Your Brand's Trust Factor with these 3 Simple Rs
You're already familiar with the know-like-trust principle. But what if there was a way to expedite that trust factor with your audience? Learn the 3Rs you need to adopt for your brand experience that will make building trust and making sales far easier!
How to Improve Lead Generation with Brand Strategy
Your marketing problem is actually a brand problem. For your content marketing to work, you need a clearly defined brand foundation that leads the way for everything thereafter. Read this blog to learn about brand strategy and how your strategy will improve your lead generation marketing to sign more clients.
Increase Sales with this Simple Brand Strategy
If you want to expedite your trust factor, adopt this simple brand strategy. Not only does this business strategy help you increaese brand awareness, but it supports your ideal clients transition along their customer journey. Read the blog to better understand the psychology behind brand memorability when it comes to increasing sales.
The Simple Marketing Strategy Small Businesses Need to Adopt
Content marketing, social media—it isn't as complicated as you think. When you approach your marketing strategy through the lens of your brand experience, everything becomes a lot simpler. Read this blog for the full strategy breakdown and how to use Memorability, Relatability, and Possibility as your marketing strategy pillars for success! Thank me later!
5 Methods to Stand Out Online and on Social Media
Distinguish your business online and on social media by adopting these 5 strategies. Have your small business stand out with ease and earn more recognition and revenue to see real growth. Read the blog to learn how to stand out online with more ease than ever before.