Flash mob.  The home of blood diamonds bear the scars of years of civil war and insecurity. At hummel we believe sports can change the world. So together with our Karma United Team from Sierra Leone we made a flashmob in the streets of Freetown to make a surprise and spread the positive message of sports.

Flash mob. The home of blood diamonds bear the scars of years of civil war and insecurity. At hummel we believe sports can change the world. So together with our Karma United Team from Sierra Leone we made a flashmob in the streets of Freetown to make a surprise and spread the positive message of sports.

"What goes around comes around".  Turning 12 plastic bottles into 1 jersey. How to do that? First of you need to collect a lot of plastic bottles so we went to La Reunion with handball star Daniel Narcisse - the rest we got from supporting the Black Eyed Peas on their E.N.D. European Tour last year. The result can be seen at the men's handball World Cup in Sweden and on www.humm...

"What goes around comes around". Turning 12 plastic bottles into 1 jersey. How to do that? First of you need to collect a lot of plastic bottles so we went to La Reunion with handball star Daniel Narcisse - the rest we got from supporting the Black Eyed Peas on their E.N.D. European Tour last year. The result can be seen at the men's handball World Cup in Sweden and on www.humm...

Mikkel Hansen on the Rebel Legend.

Mikkel Hansen on the Rebel Legend.

The hummel Fashion Footwear AW11 collection has gone on a walkabout. Stop motion commercial.

The hummel Fashion Footwear AW11 collection has gone on a walkabout. Stop motion commercial.

Listen to hummel owner, Christan Stadil's speedy rundown of hummel's history since 1923

Listen to hummel owner, Christan Stadil's speedy rundown of hummel's history since 1923

Hummel footwear campaign

Hummel footwear campaign

"Karma United Kenya" One of our Karma Ambassadors gave hummel clothes to this team from Kenya

"Karma United Kenya" One of our Karma Ambassadors gave hummel clothes to this team from Kenya

Check out the amazing Rebel Karma from hummel. Their top shoe of 2012.

Check out the amazing Rebel Karma from hummel. Their top shoe of 2012.

"Karma United Strikers" - Wilberforce.

"Karma United Strikers" - Wilberforce.

Here it is, the hummel Rebel shoe, part of this year's World Cup Trophy Collection, in a design that will light up the court!    Great commercial starring Mikkel Hansen.

Here it is, the hummel Rebel shoe, part of this year's World Cup Trophy Collection, in a design that will light up the court! Great commercial starring Mikkel Hansen.

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