What We Do and Have on Our Minds ı Kontrapunkt
Beyond beer. The Tuborg Foundation supports volunteer communities within music, sports, education and other social initiatives. We created an identity that celebrates the people behind the fellowship through something as personal and unique as handwriting. To separate the foundation from the brew, we revisited the archives and chose a distinct red identity colour from one of the first beer labels. As a subtle reference to the Tuborg beer brand, we kept the logo iconic shape for a distinct, yet r
Kontrapunkt
"The odd shapes gives it an element of timelessness and great stand-out," says Design Director Mikael Tonning. "It doesn't make sense at first glance, which keeps it interesting and peeks your curiosity." The logo for the best football league in Denmark, Alka Superligaen, reflects its environment and is based on the shapes of scissor kicks and the energy of the sport itself.
