Too many sub-brands diluted the political union known as Norden. We simplified and renamed the organisation for a stronger appearance and clearer visions.

Too many sub-brands diluted the political union known as Norden. We simplified and renamed the organisation for a stronger appearance and clearer visions.

"The odd shapes gives it an element of timelessness and great stand-out," says Design Director Mikael Tonning. "It doesn't make sense at first glance, which keeps it interesting and peeks your curiosity." The logo for the best football league in Denmark, Alka Superligaen, reflects its environment and is based on the shapes of scissor kicks and the energy of the sport itself.

"The odd shapes gives it an element of timelessness and great stand-out," says Design Director Mikael Tonning. "It doesn't make sense at first glance, which keeps it interesting and peeks your curiosity." The logo for the best football league in Denmark, Alka Superligaen, reflects its environment and is based on the shapes of scissor kicks and the energy of the sport itself.

Too many sub-brands diluted the political union known as Norden. We simplified and renamed the organisation for a stronger appearance and clearer visions.

Too many sub-brands diluted the political union known as Norden. We simplified and renamed the organisation for a stronger appearance and clearer visions.

Carlsbergfondet | Kontrapunkt

Carlsbergfondet | Kontrapunkt

Danish Design Award | Kontrapunkt

Danish Design Award | Kontrapunkt

Koda | Kontrapunkt

Koda | Kontrapunkt

d'Angleterre | Kontrapunkt

d'Angleterre | Kontrapunkt

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