MarcomMetric Trends

Visuals and graphics related to the latest tools, trends and insights in digital marketing, communications and brand metrics. http://blog.marcommetric.com/
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Making sense of online user data to build target customer segments is a key challenge for today’s marketers. By using a sound micro-segmentation framework based on relevant metrics, marketers can build relationships that benefit not only their organisation, but also visitors and customers. http://blog.marcommetric.com/#post35 ‪#‎OnlineMarketing‬ ‪#‎CRM‬ #Marketing #Metrics

Making sense of online user data to build target customer segments is a key challenge for today’s marketers. By using a sound micro-segmentation framework based on relevant metrics, marketers can build relationships that benefit not only their organisation, but also visitors and customers. http://blog.marcommetric.com/#post35 ‪#‎OnlineMarketing‬ ‪#‎CRM‬ #Marketing #Metrics

The Mobile Search and Commerce Revolution: Mobile is more important than ever before. Therefore, marketers need to take a mobile-first approach based on contextual marketing and responsive design, as well as they must prepare for the buy button race. http://blog.marcommetric.com/#post34 #Marketing #MobileMarketing #SEO

The Mobile Search and Commerce Revolution: Mobile is more important than ever before. Therefore, marketers need to take a mobile-first approach based on contextual marketing and responsive design, as well as they must prepare for the buy button race. http://blog.marcommetric.com/#post34 #Marketing #MobileMarketing #SEO

Using Marketing Automation to Improve CRM Metrics: Successful marketing automation enables cost efficiency and improved conversion rates, but requires a skilled marketing team and dedicated use of CRM tools and integration. http://blog.marcommetric.com/#post33 #Marketing #CRM

Using Marketing Automation to Improve CRM Metrics: Successful marketing automation enables cost efficiency and improved conversion rates, but requires a skilled marketing team and dedicated use of CRM tools and integration. http://blog.marcommetric.com/#post33 #Marketing #CRM

Improving Change Communication: Change implementers have tools such as metaphors and stories to establish reality and legitimacy, but they also need to manage the context and thoughts shaped by the organisational mission, vision and values, as well as control spontaneous communication and emotions. http://blog.marcommetric.com/#post32 #ChangeManagement

Improving Change Communication: Change implementers have tools such as metaphors and stories to establish reality and legitimacy, but they also need to manage the context and thoughts shaped by the organisational mission, vision and values, as well as control spontaneous communication and emotions. http://blog.marcommetric.com/#post32 #ChangeManagement

Organising for Experience Marketing: Re-engineering marketing organisations in a digital age requires a holistic approach. To create outstanding customer experiences and drive growth in the connected world, organisations need marketing teams with a balance of scientists, strategists, storybuilders, and socialisers. http://blog.marcommetric.com/#post31 #DigitalMarketing #CustomerExperience

Organising for Experience Marketing: Re-engineering marketing organisations in a digital age requires a holistic approach. To create outstanding customer experiences and drive growth in the connected world, organisations need marketing teams with a balance of scientists, strategists, storybuilders, and socialisers. http://blog.marcommetric.com/#post31 #DigitalMarketing #CustomerExperience

Mastering Digitally Minded Leadership: #Digital success requires #leadership capabilities and a mindset based on five habits. Digital has transformed the face of marketing, making communications a part of every department's remit. http://blog.marcommetric.com/#post30

Mastering Digitally Minded Leadership: #Digital success requires #leadership capabilities and a mindset based on five habits. Digital has transformed the face of marketing, making communications a part of every department's remit. http://blog.marcommetric.com/#post30

The increase in mobile traffic is a given. To remain competitive, companies need to focus on mobile and its next-generation metrics, allowing for improved user experience and marketing efficiency. http://blog.marcommetric.com/#post29 #MobileMarketing #MobileAnalytics

The increase in mobile traffic is a given. To remain competitive, companies need to focus on mobile and its next-generation metrics, allowing for improved user experience and marketing efficiency. http://blog.marcommetric.com/#post29 #MobileMarketing #MobileAnalytics

The Omni-Channel Path-to-Purchase: Digital has transformed the way people make purchasing decisions. Therefore, marketers need to understand the role that digital plays in their existing customers’ and prospects’ path-to-purchase. http://blog.marcommetric.com/#post28 #Marketing #OmniChannel #Branding

The Omni-Channel Path-to-Purchase: Digital has transformed the way people make purchasing decisions. Therefore, marketers need to understand the role that digital plays in their existing customers’ and prospects’ path-to-purchase. http://blog.marcommetric.com/#post28 #Marketing #OmniChannel #Branding

Data Protection and Privacy Issues: Technology, digitalisation, and the Internet have facilitated an increasing access to information. Laws emphasise that everybody has the right to data protection. Organisations using big data need to focus on trust, transparency, win-win and security to build trust in the digital economy. http://blog.marcommetric.com/#post27 #bigdata #data #privacy

Data Protection and Privacy Issues: Technology, digitalisation, and the Internet have facilitated an increasing access to information. Laws emphasise that everybody has the right to data protection. Organisations using big data need to focus on trust, transparency, win-win and security to build trust in the digital economy. http://blog.marcommetric.com/#post27 #bigdata #data #privacy

Creating a Data-Driven Culture: Data analytics is going to be a requirement rather than a differentiator in the very near future. Data-driven leadership through eight steps prepare organisations for accessing and integrating data to make informed, proactive decisions. http://blog.marcommetric.com/#post26 #Data #Analytics #Leadership

Creating a Data-Driven Culture: Data analytics is going to be a requirement rather than a differentiator in the very near future. Data-driven leadership through eight steps prepare organisations for accessing and integrating data to make informed, proactive decisions. http://blog.marcommetric.com/#post26 #Data #Analytics #Leadership

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