Marketing books you should read

Marketing books you should consider reading. Most relate to direct and digital marketing. A good starting point is Drayton Bird's Commonsense Direct & Digital Marketing. But make sure you read the classics too (David Ogilvy, Claude Hopkins, Ries, etc.)
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Amazon.com: Books
Tested Advertising Methods by John Caples - A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Michael Leander - Web, Marketing & Tech Expert
Zig Ziglar wrote his first book at 49 - "Over the top"
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) - this is a MUST. It may be written long ago, but you cannot miss out on this classic marketing book.
Commonsense Direct and Digital Marketing
Ogilvy on Advertising Amazon.co.uk:
Being optimistic makes you healthier and happier and thus more likely to succeed.The Power of Positive Thinking by Dr. Norman Vincent Peale is one of the 50 most important business books of all time. Quote from the book:"Action is a great restorer and builder of confidence. Inaction is not only the result but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all."
Copywriting Formulas - the ultimate guide. 200+ examples.
Copywriting formulas from Copyhackers WSJ letter formula
Michael Leander - Web, Marketing & Tech Expert
Get Michael Leander's popular The Mind-Box blog directly on Google Currents and never miss another update. Read articles, infographics and watch videos
How to do better creative work
How to Do Better Creative Work by Steve Harrison - Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.
Amazon.com: Books
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin - Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait - a free sample, a discount...
Enterprise One to One
Enterprise One to One marketing by Don Peppers and Martha Rogers. Started the 1to1 marketing movement. Read it to get behind the ideas of 1to1 marketing
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference: Malcolm Gladwell. I am not a fan of Malcolm Gladwell, but this books is a must read for anyone involved in marketing and communications.
Return on Marketing Investment
Return on Marketing Investment by Guy Powell. Sounds boring, but isn't.