Fun Theory created a charming piano stairs at a metro station in Stockholm, Sweden and asked, “Can we get more people to take the stairs over the escalator by making it fun to do?” Yes! #TAKE10 via The KEEN Blog
Coca-Cola Advertisement. Light vs Regular. I'll take the stairs.
A Potentially Brilliant Idea to Keep Escalator Obstructers to the Right
Subtle hints to those who stand on escalators, and those who prefer to keep moving!
We need this in 'Merica! Lol
10 Awesome Ad Campaigns You've Never Heard Of
Guerilla Marketing - For a cause.. From Feed SA a South African charitable organization that operates food programs to the poverty-stricken in SA townships. The cart's handle bears the tagline, "See how easy feeding the hungry can be?" [source: Adland]
Nudging. Here an apple nudge from Hotel Svenborg, Denmark. Spottet by designKONSISTENS
Is a 'nudge' in the right direction all we need to be greener? - CNN.com
Researchers found that this decreased the instances of littering by 46%.