Fun Theory created a charming piano stairs at a metro station in Stockholm, Sweden and asked,  “Can we get more people to take the stairs over the escalator by making it fun to do?” Yes! #TAKE10 via The KEEN Blog

Fun Theory created a charming piano stairs at a metro station in Stockholm, Sweden and asked, “Can we get more people to take the stairs over the escalator by making it fun to do?” Yes! #TAKE10 via The KEEN Blog

Eco Reminders

Eco Reminders

Coca-Cola Advertisement. Light vs Regular. I'll take the stairs.

Coca-Cola Advertisement. Light vs Regular. I'll take the stairs.

Subtle hints to those who stand on escalators, and those who prefer to keep moving!

A Potentially Brilliant Idea to Keep Escalator Obstructers to the Right

Subtle hints to those who stand on escalators, and those who prefer to keep moving!

We need this in 'Merica! Lol

We need this in 'Merica! Lol

Guerilla Marketing - For a cause..  From Feed SA a South African charitable organization that operates food programs to the poverty-stricken in SA townships. The cart's handle bears the tagline, "See how easy feeding the hungry can be?" [source: Adland]

10 Awesome Ad Campaigns You've Never Heard Of

Guerilla Marketing - For a cause.. From Feed SA a South African charitable organization that operates food programs to the poverty-stricken in SA townships. The cart's handle bears the tagline, "See how easy feeding the hungry can be?" [source: Adland]

Nudging. Here an apple nudge from Hotel Svenborg, Denmark. Spottet by designKONSISTENS

Nudging. Here an apple nudge from Hotel Svenborg, Denmark. Spottet by designKONSISTENS

Researchers found that this decreased the instances of littering by 46%.

Is a 'nudge' in the right direction all we need to be greener? - CNN.com

Researchers found that this decreased the instances of littering by 46%.

Nudge design - save water (NRDC)

Nudge design - save water (NRDC)

let us be more conscious

let us be more conscious

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