Project 7 came up when the thought of the 7 deadly sins came up, and had a simple thought. What if instead of focusing on avoiding the 7 sins, worked to help those that were a consequence of one of the 7? What if the “glutton” stopped focusing on himself and started on helping those that were starving? take that concept and spread it over the "7 critical needs". So then the idea started playing itself out. having a consumer background and a heart to see real change come about this began.