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Branding Design Logo
The new @bigcartel identity is a proper scrapper. The central illustration style – inspired by the ideas entrepreneurs scribble into notebooks – hits that bang on the nose, establishing a free-spirited tone the rest of the elements aspire to. Whether it’s the punchy voice that motivates members to goad their goods or the headline style that cuts through any doubt. The risograph textures which speak to the the brand’s indie roots or the rich bank of colours which herald its new point of…
