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It has been proved that people are most likely to choose the second from the of something in a row (soft drinks for instance). Knowing that, companies place the most expensive choices from the left, and make more money that way. Reversing the order can motivate people to choose a smaller and more healthy choice.

It has been proved that people are most likely to choose the second from the of something in a row (soft drinks for instance). Knowing that, companies place the most expensive choices from the left, and make more money that way. Reversing the order can motivate people to choose a smaller and more healthy choice.

This fantastic yet at the same time awful reminder of the quantity of sugar in our drinks, c/o Shawn G. of exercise explorers academy, Norwich, CT

This fantastic yet at the same time awful reminder of the quantity of sugar in our drinks, c/o Shawn G. of exercise explorers academy, Norwich, CT

Japanese government encouraging the stairs.

Faith in Humanity on

Japanese government encouraging the stairs.

A two-screen set that is to be placed near the elevators. As a person approaches this interactive signpost, a distorted figure of a fat person taking the elevator appears on one display, while the other one shows a fit and slim person taking the stairs. This passive measure is supposed to encourage people to keep healthy.

A two-screen set that is to be placed near the elevators. As a person approaches this interactive signpost, a distorted figure of a fat person taking the elevator appears on one display, while the other one shows a fit and slim person taking the stairs. This passive measure is supposed to encourage people to keep healthy.

EconomicPolicyJournal.com: A Behavioral Economics Warning Sign Spotted on the Streets of San Francisco

EconomicPolicyJournal.com: A Behavioral Economics Warning Sign Spotted on the Streets of San Francisco

Social science, social policy and capitalist interests converge on selling more produce to customers

Nudged to the Produce Aisle by a Look in the Mirror

Social science, social policy and capitalist interests converge on selling more produce to customers

Tomglasspelet - rolighetsteorin.se

Tomglasspelet - rolighetsteorin.se

https://www.kickstarter.com/projects/escargotny/spixi-a-better-way-to-charge-and-sync-your-iphone

https://www.kickstarter.com/projects/escargotny/spixi-a-better-way-to-charge-and-sync-your-iphone

Designer Muhyeon Kim has designed a switch that displays how much power it is using

Is a 'nudge' in the right direction all we need to be greener? - CNN.com

Designer Muhyeon Kim has designed a switch that displays how much power it is using

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