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Target was the first mass-retailer to offer fair trade coffee to its millions of guests. Knowing their shoppers are increasingly curious about product sourcing and large-scale impact, the brand recently revitalized their assortment of Archer Farms coffee …

Target was the first mass-retailer to offer fair trade coffee to its millions of guests. Knowing their shoppers are increasingly curious about product sourcing and large-scale impact, the brand recently revitalized their assortment of Archer Farms coffee …

Tea In A Box - Packaging of the World - Creative Package Design Gallery - http://www.packagingoftheworld.com/2016/06/tea-in-box.html

Tea In A Box

Tea In A Box - Packaging of the World - Creative Package Design Gallery - http://www.packagingoftheworld.com/2016/06/tea-in-box.html

Archer Farms – Collins

Archer Farms – Collins

Unique packaging design. William Whistle.

The Adventurous Blends of William Whistle

Unique packaging design. William Whistle.

Forget “employee of the month” or high school superlatives—this is The  Dieline’s Packaging of the Month.

Pack of the Month: Target’s Archer Farms Redesign

Forget “employee of the month” or high school superlatives—this is The Dieline’s Packaging of the Month.

Target's Archer Farms Redesign / coffee packaging / designed by Target Creative Team & Collins

Target's Archer Farms Redesign

Target's Archer Farms Redesign / coffee packaging / designed by Target Creative Team & Collins

In the fall of 2015, we were asked by the Target Creative Team to rethink and completely redesign the packaging of their Archer Farms coffee assortment. Re-launching with an expanded offering and a stronger focus on fair and direct trade, our design solution had to clearly indicate various key attributes, taste cues with compelling region …

In the fall of 2015, we were asked by the Target Creative Team to rethink and completely redesign the packaging of their Archer Farms coffee assortment. Re-launching with an expanded offering and a stronger focus on fair and direct trade, our design solution had to clearly indicate various key attributes, taste cues with compelling region …

Archer Farms Coffee packaging design by Collins - http://www.packagingoftheworld.com/2017/01/archer-farms-coffee.html

Archer Farms Coffee

Archer Farms Coffee packaging design by Collins - http://www.packagingoftheworld.com/2017/01/archer-farms-coffee.html

Archer Farms Coffee  http://mindsparklemag.com/design/archer-farms-coffee/

Archer Farms Coffee http://mindsparklemag.com/design/archer-farms-coffee/

Archer Farms – Collins

Archer Farms – Collins

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