Icons and yellow floor stickers reduces inconsiderate smoking at Copenhagen Airport by 50%
91% increase in veggie-sales in Texas! By placing mirrors in shopping carts at a Lowes supermarket, behavioural scientist increased the sales of vegetables to women by 91%
By placing a fly in the urinals in Schiphol Airport the amount of "male-spill" was reduced by 80%
Giving waste cans different colors ensured the that the waste got sorted at disposal at Danish beaches.
Cutting apples in half, meant increasing the amount of fruit eaten at buffets by 84%
Adding the interface from Playstation to the the Danish Tax-self-service-site meant increasing the amount of young Danes adjusting their assessment notice by 20%
Reducing the plate size by 3 cm lead to a 26% reduction in food waste.
Using social proof to increase the amount of Danish citizens voting at public election.