Sorensen Leather / Brand Book

Our Brand Book features our new Corporate Visual Identity conceived and designed by Jonas Bjerre-Poulsen from NORM.Architects, who collaborated with StudioC and Julie Ralphs. The Brand Book won an award from Creative Circle, Denmark’s most prestigious award for communication arts. #NORMarchitects #studioc #creativecircle www.sorensenleather.com
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A key detail throughout our branding is this discrete stamp - with our name and the year we were established. The stamp signals our high quality leather and impeccable craftsmanship. At the same time, it harkens back to an industry tradition where artisans would sign their work with their personal stamp. Graphic concept: Jonas Bjerre-Poulsen from #NORMarchitects and Emil Andersen from #StudioC.

A key detail throughout our branding is this discrete stamp - with our name and the year we were established. The stamp signals our high quality leather and impeccable craftsmanship. At the same time, it harkens back to an industry tradition where artisans would sign their work with their personal stamp. Graphic concept: Jonas Bjerre-Poulsen from #NORMarchitects and Emil Andersen from #StudioC.

A page from our Brand Book with the campaign format, outlining the off kilter approach to the graphic elements, which together create a cohesive entity. Chieftains Chair by Finn Juhl / One Collection. Sorensen Leather: Elegance / Black. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. #finnjuhl #onecollection_finnjuhl

A page from our Brand Book with the campaign format, outlining the off kilter approach to the graphic elements, which together create a cohesive entity. Chieftains Chair by Finn Juhl / One Collection. Sorensen Leather: Elegance / Black. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. #finnjuhl #onecollection_finnjuhl

This simple leather sleeve with our signature stamp is designed to give you a tactile experience of our leather even before seeing our Brand Book inside. It doubles as a sleeve for your Mac or PC. Winner of a Creative Circle award. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs #CreativeCircle

This simple leather sleeve with our signature stamp is designed to give you a tactile experience of our leather even before seeing our Brand Book inside. It doubles as a sleeve for your Mac or PC. Winner of a Creative Circle award. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs #CreativeCircle

Inside our leather sleeve is a quiet surprise. Our Brand Book containing the visual approach, graphic style, tone of voice, typeface and other must-have communication elements defining our new CVI. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. �

Inside our leather sleeve is a quiet surprise. Our Brand Book containing the visual approach, graphic style, tone of voice, typeface and other must-have communication elements defining our new CVI. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs.

As you can see from the contents page of our new Brand Book, every detail as to the imagery, photography, graphics, cases and other forms of communication have been mapped out. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs

As you can see from the contents page of our new Brand Book, every detail as to the imagery, photography, graphics, cases and other forms of communication have been mapped out. Creative Director & Photographer: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs

Even though we were born into this industry, leather is more than our profession - it's our passion. Captured by this very simple phrase: Open to the extraordinary. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs.

Even though we were born into this industry, leather is more than our profession - it's our passion. Captured by this very simple phrase: Open to the extraordinary. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs.

Intrinsic to the concept of our new Brand Book was finding a way to incorporate our leather.But this is more than a leather sleeve. It also acts as a teaser, inviting you to have a tactile experience of our leather even before you discover what's inside. Resulting in a Creative Circle award. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs #CreativeCircle

Intrinsic to the concept of our new Brand Book was finding a way to incorporate our leather.But this is more than a leather sleeve. It also acts as a teaser, inviting you to have a tactile experience of our leather even before you discover what's inside. Resulting in a Creative Circle award. Sorensen Leather: Sense / Chocolate Brown. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs #CreativeCircle

One of the many quotes we included in our award-winning Brand Book to inspire artists, architects, designers and other creatives. The Drop™ Chair by Arne Jacobsen / Fritz Hansen. Leather Elegance / Walnut. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. �#creativecircle #fritz_hansen #arnejacobsen

One of the many quotes we included in our award-winning Brand Book to inspire artists, architects, designers and other creatives. The Drop™ Chair by Arne Jacobsen / Fritz Hansen. Leather Elegance / Walnut. Creative Director: Jonas Bjerre-Poulsen / #NORMarchitects, Art Direction & Graphics: Emil Andersen / #StudioC. Senior Writer: Julie Ralphs. #creativecircle #fritz_hansen #arnejacobsen

Here is where we explain the overall intention of the imagery in our communication. To be aesthetic, playful and engaging, inspiring new ideas with a material imbued with a natural beauty that's both arresting and inviting. Writer: Julie Ralphs. Visual Identity: Jonas Bjerre-Poulsen/ #NORMarchitects. Graphics: Emil Andersen / #StudioC.

Here is where we explain the overall intention of the imagery in our communication. To be aesthetic, playful and engaging, inspiring new ideas with a material imbued with a natural beauty that's both arresting and inviting. Writer: Julie Ralphs. Visual Identity: Jonas Bjerre-Poulsen/ #NORMarchitects. Graphics: Emil Andersen / #StudioC.

From the font to the layout to the fabulous photographic style, our brand identity has been mapped out to the millimeter. Thanks to the keen artistic eye of brand master Jonas Bjerre-Poulsen from #NORMarchitects along with Emil Andersen from #Studio C.

From the font to the layout to the fabulous photographic style, our brand identity has been mapped out to the millimeter. Thanks to the keen artistic eye of brand master Jonas Bjerre-Poulsen from #NORMarchitects along with Emil Andersen from #Studio C.

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